Everything we do starts with ideas. Being able to collect and turn ideas into value becomes increasingly important in a fast moving world.
Innovation often evolves from building on each others ideas and making connections no one else has made yet.
To foster a culture of creativity it is very important to follow up and give feedback to people who have spent time and energy on submitting ideas. Only then they will be motivated to keep on contributing.
By grouping ideas based on common themes or patterns new interesting ideas can emerge, ideas going beyond what is already obvious.
By testing clusters of ideas, you will be able take informed decisions based on data and not gut feeling. This leads to input on what should go in to the project portfolio, be parked, or needs further testing.
Pick an area to ideate within (ideation), create a campaign and collect ideas. Cluster ideas, select a cluster and form hypotheses what to test followed by designing and conducting small experiments
Take a decision what to do with the cluster based on what you learned in the experiments: park, go for funding, further testing, start a new campaign, pick a new cluster or a new ideation. Congratulations! You’re up and running with exploration.
Being an intraprenuer, advocating for change and fighting for creativity can be lonely at times. Innovation management is a new field with many different approaches. In our community we cherish people who dare to try, share learnings, and figure out what best practices should be for this complex yet exciting field. Welcome!