AI for Bringing Better Ideas to Market Faster
Too many ideas? Many organizational leaders find this to be just as frustrating as not having enough. The challenge lies in capturing, organizing, and testing these ideas in a structured way so you can make sure you are bringing the best new innovations to market fast enough to capture their full value.
From Creative Chaos to Structured Implementation
The chaotic process of creativity is fascinating and often impossible to predict, yet that chaos is often the essential fuel for new idea generators. While organizations have by and large refined their ability to gather ideas in a structured way, many still struggle with the remaining phases of the innovation process. How do you mobilize and generate the most value from ideas resting in the middle manager’s inbox, floating around inside the minds of your employees, or scribbled on Post-it notes from your latest workshop? What’s the smartest path to gather, evaluate, and test out these ideas to unlock their real revenue or cost savings?
The sheer volume of ideas at most organizations makes it difficult to grasp how to manage them all. There are numerous manual clustering techniques to apply in order to group ideas, e.g. based on:
- Category (product, process or service)
- Situation (traveling, dining or sleeping)
- Need (safe, productive or creative)
- Sentiment (positive or negative)
According to Innovation360’s experiments, working with various teams across the globe, manual techniques work well for up to approximately 50 ideas. Trying to organize a larger number of ideas often leave people feeling rather confused and frustrated. This can be explained by Miller’s Law: the number of objects our brain can hold in working memory is seven ± two, which makes 50 ideas sound quite impressive.
Using Technology to Push the Boundaries of Creativity
The clustering process is a crucial step in finding interesting idea combinations, and it is often in this step that we discover the seeds for what has the potential to become radical innovations. Because of the frustration and confusion, people tend to skip this part of the process, which is a lost opportunity. Why not use technology to increase our chances to discover these combinations?
In order to support teams in the clustering process, ideation360 developed an automatic Cognitive Clustering function. As a Premium Enterprise Customer, you can simply flip between two tabs: one for manual clustering and one for automatic clustering, powered by Microsoft’s cognitive AI service.
A few benefits with automatic clustering as a complement to manual clustering is that it enables you to:
- Organize a large volume of ideas – Automatic clustering of a large volume of ideas based on keywords identified with Microsoft Azure’s Cognitive AI Module.
- Identify unexpected combination of ideas – Identify unknown patterns and clusters in a large dataset that would have not been identified otherwise, due to AI capabilities.
- Understand the underlying sentiment – The sentiment can be identified using cognitive AI by identifying whether the tone of the keyword is positive or negative. This, in turn can help organizations learn about their innovation culture and how to design idea challenges.
- Remove language barriers – The cognitive AI identifies keywords in different languages and translates them to English for analysis, allowing Ideators to share ideas in their native language with a central analysis done in English.
Organizations who capture creativity and leverage it by applying new technology will race past the post-it generation organizations at lightning speed.